Event Technical

If you've been to a major conference or festival lately, you've probably noticed something feels different. The frantic, "let's just get as many people in the room as possible" energy of the immediate post-pandemic years has faded. In its place is something much smarter. Welcome to the 2026 event landscape. Organisers are no longer throwing budget at shiny new gadgets just for the sake of it. Today, event technology has to earn its keep by delivering measurable returns, flawless logistics,...

I spent a significant part of my career working for a specialised events agency, flying around the world to deliver Investigator Meetings for various pharmaceutical companies. From Tokyo to San Diego, the location changed, but the format rarely did. It was always the same "cookie-cutter" approach, (and not that they wanted anything different!). We would pack hundreds of doctors into a hotel ballroom for two days of dense slide presentations, hotel coffee, and a bit of networking. Then COVID...

The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI in their workflows. They are not just "experimenting." They are deploying AI for high-value tasks: 42% for...

There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They don’t want...

Imagine the scenario. An event manager is in the center of what seems like disorder but is actually a well-coordinated operation. A phone rings because a supplier is delayed. A customer wants a change to the seating arrangement at the last moment. The main speaker is unable to locate their presentation. Throughout everything, the manager must remain calm and composed like the eye of a storm. This world of high pressure, multi-tasking and managing crises is the everyday life for a professional...

The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in Event Management market is projected to explode from USD 1.8 billion in 2023 to an astonishing USD 14.2 billion by 2033, expanding at a compound annual growth rate (CAGR) of 22.9%. This isn't just a trend; it's a seismic shift. Yet, much of the discussion remains stuck on surface-level efficiencies, like using AI to draft an email or a social media...