I spent a significant part of my career working for a specialised events agency, flying around the world to deliver Investigator Meetings for various pharmaceutical companies. From Tokyo to San Diego, the location changed, but the format rarely did. It was always the same "cookie-cutter" approach, (and not that they wanted anything different!). We would pack hundreds of doctors into a hotel ballroom for two days of dense slide presentations, hotel coffee, and a bit of network

The New Baseline for British Events Artificial intelligence is no longer a futuristic trend discussed in breakout sessions. It is a present-day economic engine, a transformative force that the Bank of England states is "likely to have a transformative impact across many sectors of the UK economy". The scale of this change is staggering. Analysis by PwC suggests AI could contribute up to $15.7 trillion to the global economy by 2030, a 14% boost to global GDP. For the UK, a nat

The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI  in their workflows.    They are not just "experimenting." They are deploying AI for high-value tas

There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do

You’ve found the perfect job in the events industry. You spend hours tailoring your CV, meticulously aligning your experience with every bullet point in the job description. You hit ‘submit’, a wave of hopeful anticipation washing over you. Three minutes later, your inbox pings. It’s an email from a ‘no-reply’ address, politely informing you that “after careful consideration, they have decided not to move forward at this time.”

The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in...