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AI


Death by PowerPoint? How AI is Resuscitating the Pharmaceutical Investigator Meeting
I spent a significant part of my career working for a specialised events agency, flying around the world to deliver Investigator Meetings for various pharmaceutical companies. From Tokyo to San Diego, the location changed, but the format rarely did. It was always the same "cookie-cutter" approach, (and not that they wanted anything different!). We would pack hundreds of doctors into a hotel ballroom for two days of dense slide presentations, hotel coffee, and a bit of network
Richard Chalmers
Nov 214 min read


The AI-Powered Strategist: The 10 Essential Skills for UK Event Professionals in 2025 and Beyond
The New Baseline for British Events Artificial intelligence is no longer a futuristic trend discussed in breakout sessions. It is a present-day economic engine, a transformative force that the Bank of England states is "likely to have a transformative impact across many sectors of the UK economy". The scale of this change is staggering. Analysis by PwC suggests AI could contribute up to $15.7 trillion to the global economy by 2030, a 14% boost to global GDP. For the UK, a nat
Richard Chalmers
Nov 1218 min read


The AI Tipping Point: Why 50% of Event Planners Are Already in the Future (And How You Can Join Them)
The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI in their workflows. They are not just "experimenting." They are deploying AI for high-value tas
Richard Chalmers
Nov 64 min read


Beyond the Hype: AI's Real Job at Your Event Isn't Efficiency. It's Intimacy.
There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do
Richard Chalmers
Nov 65 min read


Navigating the Future of Recruitment in the Events Industry
You’ve found the perfect job in the events industry. You spend hours tailoring your CV, meticulously aligning your experience with every bullet point in the job description. You hit ‘submit’, a wave of hopeful anticipation washing over you. Three minutes later, your inbox pings. It’s an email from a ‘no-reply’ address, politely informing you that “after careful consideration, they have decided not to move forward at this time.”
Richard Chalmers
Sep 157 min read


The AI Co-Pilot: How Artificial Intelligence is Redefining Event Strategy, Not Just Tasks
The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in...
Richard Chalmers
Jul 249 min read
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