I spent a significant part of my career working for a specialised events agency, flying around the world to deliver Investigator Meetings for various pharmaceutical companies. From Tokyo to San Diego, the location changed, but the format rarely did. It was always the same "cookie-cutter" approach, (and not that they wanted anything different!). We would pack hundreds of doctors into a hotel ballroom for two days of dense slide presentations, hotel coffee, and a bit of network

The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI  in their workflows.    They are not just "experimenting." They are deploying AI for high-value tas

There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do

Imagine the scenario. An event manager is in the center of what seems like disorder but is actually a well-coordinated operation. A phone...

The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in...