Trends in Event Tech 2026

I spent a significant part of my career working for a specialised events agency, flying around the world to deliver Investigator Meetings for various pharmaceutical companies. From Tokyo to San Diego, the location changed, but the format rarely did. It was always the same "cookie-cutter" approach, (and not that they wanted anything different!). We would pack hundreds of doctors into a hotel ballroom for two days of dense slide presentations, hotel coffee, and a bit of network