The New Baseline for British Events Artificial intelligence is no longer a futuristic trend discussed in breakout sessions. It is a present-day economic engine, a transformative force that the Bank of England states is "likely to have a transformative impact across many sectors of the UK economy". The scale of this change is staggering. Analysis by PwC suggests AI could contribute up to $15.7 trillion to the global economy by 2030, a 14% boost to global GDP. For the UK, a nat

The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI  in their workflows.    They are not just "experimenting." They are deploying AI for high-value tas

There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do

ur attendees are suffering from digital burnout and cognitive overload , and they now have "Netflix-level expectations"  for any experience that asks for their time. A one-size-fits-all agenda isn't just boring; it's a reason to leave and never come back.