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The AI Tipping Point: Why 50% of Event Planners Are Already in the Future (And How You Can Join Them)
The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI in their workflows. They are not just "experimenting." They are deploying AI for high-value tas
Richard Chalmers
Nov 64 min read
Beyond the Hype: AI's Real Job at Your Event Isn't Efficiency. It's Intimacy.
There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do
Richard Chalmers
Nov 65 min read
Chaos and Creativity: Why the Events Industry is the Perfect Playground for the ADHD Brain
Imagine the scenario. An event manager is in the center of what seems like disorder but is actually a well-coordinated operation. A phone...
Richard Chalmers
Oct 88 min read
The Click That Counts: Unlocking the Psychology and Economics of Event Registration
The cursor hovers over the "Register Now" button. For a fleeting moment, a world of potential hangs in the balance. Will they click, or...
Richard Chalmers
Sep 110 min read
Is Your Business 'Event-Ready'? A Data-Backed Framework for Turning Events into a Profit Centre
Beyond Balloons and Budgets – The Business Case for Strategic Events In the United Kingdom, the events industry is not a niche market; it...
Richard Chalmers
Jul 2417 min read
From Awareness to Attendance: A Psychological Playbook for Maximizing Event Registrations
The Conversion Challenge: Setting the Stage for Psychological Marketing The Modern Event Landscape: A Perfect Storm of Pressure Event...
Richard Chalmers
Jul 2432 min read
The AI Co-Pilot: How Artificial Intelligence is Redefining Event Strategy, Not Just Tasks
The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in...
Richard Chalmers
Jul 249 min read
The Arrival Blueprint: Transforming the Event Check-in Experience from a Process to a Strategic Advantage
The First Impression Imperative: Architecting the Attendee Arrival Journey Introduction: Beyond Logistics - The Arrival as a Strategic...
Richard Chalmers
Jul 2422 min read
The Event Afterglow: A Strategic Guide to Post-Event Engagement and Proving Long-Term Value
The Unseen Final Act: Why Your Event's True Value is Realised in the Follow-Up The final guest has departed, the lights have been...
Richard Chalmers
Jul 2412 min read
The New Currency of Connection: Why Return on Relationship (ROR) is Redefining Event Success
From Transactional Metrics to Transformational Moments The events industry is navigating a powerful paradox in 2025. On one hand, it is...
Richard Chalmers
Jul 2117 min read
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