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The AI Tipping Point: Why 50% of Event Planners Are Already in the Future (And How You Can Join Them)
The event industry has officially been split in two. If you’re an event professional in 2025, you are in one of two categories: the AI-augmented or the manual. This isn’t a forecast for the future; it’s a snapshot of right now. Recent industry-defining reports, including the Amex GBT Meetings & Events 2025 Global Forecast, show that 50% of meeting planners are actively using AI in their workflows. They are not just "experimenting." They are deploying AI for high-value tas
Richard Chalmers
Nov 6, 20254 min read
Is Your Business 'Event-Ready'? A Data-Backed Framework for Turning Events into a Profit Centre
Beyond Balloons and Budgets – The Business Case for Strategic Events In the United Kingdom, the events industry is not a niche market; it...
Richard Chalmers
Jul 24, 202517 min read
The AI Co-Pilot: How Artificial Intelligence is Redefining Event Strategy, Not Just Tasks
The conversation around Artificial Intelligence in the events industry is reaching a fever pitch, and for good reason. The global AI in...
Richard Chalmers
Jul 24, 20259 min read
The New Currency of Connection: Why Return on Relationship (ROR) is Redefining Event Success
From Transactional Metrics to Transformational Moments The events industry is navigating a powerful paradox in 2025. On one hand, it is...
Richard Chalmers
Jul 21, 202517 min read
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