There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do

From Transactional Metrics to Transformational Moments The events industry is navigating a powerful paradox in 2025. On one hand, it is...