top of page
Beyond the Hype: AI's Real Job at Your Event Isn't Efficiency. It's Intimacy.
There's a dangerous conversation happening in event strategy right now. It’s the seductive whisper of "efficiency." We’re told generative AI is a silver bullet for cutting costs, automating customer service, and optimising logistics. For event strategists, marketing directors, and community leaders, this promise is tempting. But it's also a trap. Your audience, especially tech-savvy, culture-obsessed Millennials and Gen Z, can smell a cost-cutting measure a mile away. They do
Richard Chalmers
Nov 65 min read
Is Your Business 'Event-Ready'? A Data-Backed Framework for Turning Events into a Profit Centre
Beyond Balloons and Budgets – The Business Case for Strategic Events In the United Kingdom, the events industry is not a niche market; it...
Richard Chalmers
Jul 2417 min read
The Event Afterglow: A Strategic Guide to Post-Event Engagement and Proving Long-Term Value
The Unseen Final Act: Why Your Event's True Value is Realised in the Follow-Up The final guest has departed, the lights have been...
Richard Chalmers
Jul 2412 min read
The New Currency of Connection: Why Return on Relationship (ROR) is Redefining Event Success
From Transactional Metrics to Transformational Moments The events industry is navigating a powerful paradox in 2025. On one hand, it is...
Richard Chalmers
Jul 2117 min read
bottom of page