top of page
The Click That Counts: Unlocking the Psychology and Economics of Event Registration
The cursor hovers over the "Register Now" button. For a fleeting moment, a world of potential hangs in the balance. Will they click, or...
Richard Chalmers
Sep 110 min read
The New Currency of Connection: Why Return on Relationship (ROR) is Redefining Event Success
From Transactional Metrics to Transformational Moments The events industry is navigating a powerful paradox in 2025. On one hand, it is...
Richard Chalmers
Jul 2117 min read
bottom of page